I recently discovered, quite by accident, a decidedly cheap trick to gain readers: post a story title like The Kite Runner and the word essay in your tags, categories and/or posts. Watch your stats jump. Why? Because a lot of folks are looking for a short cut. Or am I being cynical? So far much of the traffic to my class blogs are coming from Google, using “essays on the kite runner” as the search phrase. Sigh.